Brand Development
Process
The Third Drive Brand Development consists of 4 steps, 4 meetings (in person or virtual) of up to 45 minutes each.

4 steps

4 meetings

45 minutes
Start

01
Brand Essence
During this 45 minute meeting, the goal is to discover the essence of your brand. We will lead the process, ask a series of questions, offer direction and guidance. The result will be a design brief, which will serve as a framework for our brand development moving forward.

7–14 days

02
Brand Exploration
During this 45 minute meeting, we will go through a broad set of designs developed from the design brief. The goal is to find the most engaging visual approach. We will pick one or two options that will be further refined.

5–7 days

03
Brand Refinement
During this 45 minute meeting, we will go through the refined options and decide on the final brand. Our team will take this and create a brand book.

5–7 days

04
Brand Book
During this 45 minute meeting, we will deliver the Brand Book – a PDF that serves as a brand guide for how to use your new logo. We can make last-minute tweaks if necessary.
