Brand Development
Process
The Third Drive Brand Development consists of 4 steps, 4 meetings (in person or virtual) of up to 45 minutes each.
4 steps
4 meetings
45 minutes
Start
01
Brand Essence
During this 45 minute meeting, the goal is to discover the essence of your brand. We will lead the process, ask a series of questions, offer direction and guidance. The result will be a design brief, which will serve as a framework for our brand development moving forward.
7–14 days
02
Brand Exploration
During this 45 minute meeting, we will go through a broad set of designs developed from the design brief. The goal is to find the most engaging visual approach. We will pick one or two options that will be further refined.
5–7 days
03
Brand Refinement
During this 45 minute meeting, we will go through the refined options and decide on the final brand. Our team will take this and create a brand book.
5–7 days
04
Brand Book
During this 45 minute meeting, we will deliver the Brand Book – a PDF that serves as a brand guide for how to use your new logo. We can make last-minute tweaks if necessary.